Marie-Veronique Nadeau is a chemist who founded Marie Veronique in 2002. An inventor at heart who suffered from teenage acne, she was moved to create her own products when she could find nothing on the market that was clean and effective to address her rosacea. From there, she went on to develop a line for acne and was one of the first to formulate a non-nano zinc oxide sunscreen. She continues to lead the way towards safe yet effective skincare, determined to move an industry ensconced in hype into the realm of science. She is a trained esthetician, holds degrees in Math and Science, and is a former high school chemistry teacher. She collaborates with her daughter, Jay Nadeau, physicist and bio-medical engineer, to carefully choose each ingredient in her products to solve real skin issues and address the causes of aging at the source.
Our vision at Marie Veronique is to deliver superior, non-toxic skincare drawing on nature’s genius and the brain of science through innovative formulations. Achieving optimal skin health and healing real skin issues drive us to produce safe products that truly work.
Marie-Veronique Nadeau is a chemist who founded Marie Veronique in 2002. An inventor at heart who suffered from teenage acne, she was moved to create her own products when she could find nothing on the market that was clean and effective to address her rosacea. From there, she went on to develop a line for acne and was one of the first to formulate a non-nano zinc oxide sunscreen. She continues to lead the way towards safe yet effective skincare, determined to move an industry ensconced in hype into the realm of science. She is a trained esthetician, holds degrees in Math and Science, and is a former high school chemistry teacher. She collaborates with her daughter, Jay Nadeau, physicist and bio-medical engineer, to carefully choose each ingredient in her products to solve real skin issues and address the causes of aging at the source.
Our vision at Marie Veronique is to deliver superior, non-toxic skincare drawing on nature’s genius and the brain of science through innovative formulations. Achieving optimal skin health and healing real skin issues drive us to produce safe products that truly work.
UV exposure is responsible for 90% of human nonmelanoma skin cancer. Of the UV light reaching the earth, 90% of the waves are UVA lengths (320-400 nm) and only 10% are the shorter UVB wavelengths (280-320 nm). Both UVA and UVB are studied for their skin cancer-causing potential, however focus has been on UVB. This is at least partially because UVB is considered a complete carcinogen—a substance able to initiate, promote and progress the development of skin cancer.
Although many of us react to the oft-repeated caution to “wear sunscreen daily,” a study in the Archives of Dermatology reported a 300% increase of skin cancer incidence in the USA since 1994, when rates were last estimated. Reasons for this jump are complicated and numerous, but a major factor is people not heeding the message and/or the effectiveness of the sunscreens they are using.
Many sunscreens, if not most, contain chemicals that may cause more damage than they prevent, because once broken down (some rather quickly) they begin generating DNA-damaging free radicals. We also can’t discount the effect of stratospheric ozone depletion, since ozone specifically blocks UVB penetration. UVB levels are expected to rise disproportionately in temperate and arctic zones. Researchers using a sensitive new spectroradiometer in Toronto, Canada, discovered that current ozone depletion has already caused local increases in ambient UVB radiation of 35% in winter and 7% in summer, relative to 1989 levels (Kerr and McElroy 1993). This means that applying sunscreen on a daily basis, regardless of the season, has become even more of an imperative.
What Does UVB Do?
As a complete carcinogen, UVB attacks not only at the initiation stage but at the promotion stage as well.
During initiation, UVB can cause chromosomal alterations and mutations via direct DNA damage and/or production of reactive oxygen species. Tumor promotion occurs via epigenetic effects, such as altered gene expression cell membrane damage, apoptosis and a compromised immune system. Tumor progression appears to involve additional genetic alterations including chromosomal alterations.
Sunscreens and Prevention
Sunscreen agents prevent the onset of UVB by either reflecting the rays in the case of sunblocks containing zinc oxide, or by absorbing UVB before it interacts with the cell, as is the case with chemical sunscreens.
Of course, your first line of defense against sun damage is sunscreen, especially non-nano zinc oxide, which is photostable and won’t break down to generate free radicals. A 2006 study from the University of California, Riverside, reported that sunscreens containing widely used chemicals like benzophenone-3, octyl methoxycinnamate and octocrylene can degrade in as little as one hour, elevating free radicals by as much as 64%.
And on the mineral sunscreen front, titanium dioxide is also very photoactive—it readily absorbs UV and in the presence of water produces the chemically active hydroxyl radical. Coated versions of TiO2, designed to be more stable, can break down in chlorinated pools to form free radicals. The breaking news is that some manufacturers, finally responding to public demand, are removing TiO2 from their products pending further safety studies.
Little known fact: The reason you're advised to repeat sunscreen application every two hours is not because it rubs off, but because UV exposure degrades the chemicals to the point where they could start generating free radicals at rates higher than if you wore no sunscreen at all. The manufacturers’ solution is to keep reapplying, thus suppressing free-radical generation, either directly from UV rays or from chemical breakdown.
This 'band aid' helps answer the question heard so often from frustrated sunscreen users: "How come I wear an SPF 55 and still get red?" Chances are they have not reapplied sunscreen as often as needed, which could be as frequently as every hour if it contains benzophenone-3. Another solution would be to switch to a brand containing zinc oxide. Non-nano zinc oxide is photostable because it works by reflecting UV rays rather than absorbing them. Zinc oxide is also anti-inflammatory, and it protects against the entire UV spectrum, both UVA and UVB.
An individual's need for sun protection varies, depending on factors like geographical location, skin type and even genetic predisposition. For some people, preventing UV damage means taking measures in addition to wearing a sunscreen containing zinc oxide—though that still should be first on everybody’s list of must-dos.
Sun Protection Tips
Wear sunscreen daily.
Look for non-nano zinc oxide—it's the most photostable and provides the best protection at the higher end of end of the UV spectrum. With zinc oxide content ranging from 15%-25% in sunscreens that use zinc oxide, an SPF 30 is sufficient. Remember, a UVA rating is far more important than a high SPF.
Avoid chemicals like benzophenone-3, octyl methoxycinnamate, octocrylene, and the mineral sunblock titanium dioxide, especially nano TiO2 or TiO2 in its anatase form.
